Search Engine Optimization, commonly known as SEO is an online marketing process. SEO is a process of increasing the Search Engine ranking of a particular keyword for a specific website (Client’s website) with the sole aim of increasing the ROI (Return on Investment) for client’s business.
With the evolution of technology and the internet, most of businesses are nowadays operating online. The competition among online businesses was not very much in the beginning since not many people were aware of the internet business, but things have changed now. At present, most of businesses and companies have their existence online in the form of website or social media and this has increased the competition. SEO is a service that helps businesses in dealing with this competition with effective end results.
At TROTONS, we offer complete SEO and online marketing services with the aim of increasing the overall value of client’s business. Our primary focus is on improving the Search Engine ranking of the website for all target keywords in the specific niche. The SEO process involves many services including on-page optimization, Off-page optimization and social media optimization. On-page optimization is aimed at improving the quality of the target webpage itself. Off-page optimization is the process of making quality backlinks (votes) for the target webpage for target keywords. Social Media Optimization (SMO) involves the promotion of client’s business on social networking websites.
Apart from SEO, our internet marketing services include PPC (Pay per Click) service where we advertise client’s business via Google Adwords program. This is an effective, but paid method of drawing traffic to a certain website or webpage.